On April 8, 2013, Cox Digital Solutions and Cox Cross Media merged. Gene Pizzolato, has assumed the role of President over these two divisions. He will oversee “strategic development and focus on premium local solutions and audience driven advertising”.
Cox Digital Solutions and Cox Cross Media are two complementary divisions of CoxReps, part of Atlanta-based Cox Media Group. While both connect advertisers with their target audience through effective multi-channel solutions, Cox Digital Solutions also has a dedicated publisher team responsible for building and maintaining CDS Connect (RTB Platform) and Reach Extension for Publishers. Cox Digital Solutions has long standing, strategic, online publisher relationships locally & nationally as well as access to comprehensive third party audience data, which ultimately aligns advertisers with their precise target. Cox Cross Media provides creative and efficient multi-platform selling opportunities across CoxReps locally represented TV stations, Digital, and Mobile. Cox Cross Media delivers one comprehensive media plan while offering ease of execution all with a single point of contact. Together, both Cox Digital Solutions and Cox Cross Media offer innovative streamlined media opportunities for both advertisers and publishers.