NEW YORK CITY – September 20, 2011 – The results are in. Cox Digital Solutions is revealing the results of a recent study conducted by comScore on the engagement and online buying behavior of their audience. The findings show that users are spending more time on Cox Digital Solutions’ network of sites and are more active online consumers than the average Internet user.
This study validates that Cox Digital Solutions connects advertisers with users who are more engaged, in some cases two times more, with the sites that they are visiting. As a result, Cox Digital Solutions’ audience is spending more time with an advertiser’s message thus increasing brand awareness and propensity to buy. In addition, the findings show that users who visit Cox Digital Solutions sites spend almost 50 percent more money online than the average U.S. Internet user.
The study, conducted May – July 2011, looked at the anonymous online behavior of Cox Digital Solutions’ users versus the base comScore audience. The study included Cox Digital Solutions local network, which delivers advertising across local media sites throughout the US, and also their national vertical content network, which is comprised of contextually relevant sites among more than 20 vertical categories. Some compelling highlights from the study include:
Cox Digital Solutions reaches engaged users
- Users within the Cox Digital Solutions local network visit an average of 43 pages per month. This is almost two and a half times the average Internet user of comScore-defined local sites.
- Users within the Cox Digital Solutions local network on average make more than two times as many visits to local sites, an average of nine times per month.
- Appetite Media, Cox Digital Solutions’ food brand, also showed high engagement in the study with 27 pages per visitor, 55 percent more than the average Internet user’s engagement on comScore-defined Food sites.
- Cox Digital Solutions users’ index high for visitation on the following comScore categories: Beauty & Fashion, Politics, Consumer Goods, Retail, Politics, Pharmacy, and News sites.
Cox Digital Solutions reaches active online consumers
During the three-month analysis of Cox Digital Solutions’ audience, users reached by Cox Digital Solutions’ spent over $9.4 billion online, 42% more dollars than the average Internet user.
“What we are bringing to market is unique. We have valuable publisher partnerships with local media sites and vertical content sites both of which attract engaged, loyal users,” said Steve Shaw, President of Cox Digital Solutions. “Now we have the hard data showing the clear benefits of our platform. We are connecting advertisers with their most valuable audiences – those who are spending more time with their brand and who are making online purchases. This is the perfect combination for our advertisers.”
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. comScore helps its clients better understand, leverage and profit from the rapidly evolving digital marketing landscape by providing data, analytics and on-demand software solutions for the measurement of online ads and audiences, media planning, website analytics, advertising effectiveness, copy-testing, social media, search, video, mobile, cross-media, e-commerce, and a broad variety of emerging forms of digital consumer behavior. comScore services, which now include the product suites of recent acquisitions AdXpose, Nedstat, Nexius XPlore, ARSGroup and Certifica, are used by more than 1,800 clients around the world, including global leaders such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, France Telecom, Financial Times, Fox, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon Services Group, ViaMichelin and Yahoo!.
About Cox Digital Solutions
Cox Digital Solutions provides compelling online advertising solutions that connect advertisers with engaged users and publishers with quality brands. As the only company to offer the largest integrated source of premium national reach and local engagement including specialty vertical content and local media sites, Cox Digital Solutions delivers results for advertisers, agencies, and publishers. Cox Digital Solutions, a division of Cox Reps, part of Atlanta-based Cox Media Group, is headquartered in New York, NY. Learn more at www.coxdigitalsolutions.com.