http://www.coxdigitalsolutions.com Thu, 12 Jan 2012 01:06:37 +0000 en hourly 1 http://www.coxdigitalsolutions.com/news/cox-digital-solutions-partners-with-yahoo-to-provide-political-advertising http://www.coxdigitalsolutions.com/news/cox-digital-solutions-partners-with-yahoo-to-provide-political-advertising#comments Wed, 11 Jan 2012 05:46:46 +0000 Cox Digital Solutions http://www.coxdigitalsolutions.com/?p=1712

The relationship makes Cox Digital Solutions, reaching 157 million unique users and nearly 70% of the total U.S. Internet audience (December 2011 comScore) with their local and national media solutions each month, a unique source of political advertising. Yahoo!’s media properties are No.1 in 10 categories including Sports, News, and Finance, reaching more people each day than any network, newspaper, or cable channel. In the U.S., Yahoo! attracts 175 million unique users, reaching 79% of the total U.S. Internet audience (December 2011 comScore). As a selling agent for political, issue, or advocacy advertising that runs across Yahoo!, Cox Digital Solutions offers political advertisers another scalable option for reaching their target audience.

“Yahoo! reaches nearly 90 percent of the nation’s online voting-age adults each month, which means Yahoo! users will ultimately help determine the outcome of the U.S. elections,” said Seth Dallaire, VP, Global Agencies Accounts and Sales at Yahoo!. “We are thrilled to partner with a leader like Cox Digital Solutions and leverage its expertise in political selling with our reach to provide advertisers the voice they need to drive votes.”

Cox Digital Solutions’ partnership with Yahoo! and Washington D.C. expansion coincides with the announcement of its enhanced targeting solution that enables advertisers to target online advertising based on congressional district. This targeting reaches across Cox Digital Solutions’ network of vertical content and local media sites, combining IP mapping with proprietary data, to find users in an advertisers’ exact target congressional district.

As a company with a long political advertising history, these strategic moves signal Cox Digital Solutions’, a division of CoxReps, continued focus on bridging the divide between traditional and online media, blending political expertise with scale, reach, and technology. “Political is and always has been an important aspect of our business and an area in which we excel,” said CoxReps President Jim Monahan.

“The partnership with Yahoo! and our continued focus on technology are big wins not only for us, but also for the publishers and advertisers that we serve. This step shows our continued commitment to supporting political advertisers and agencies who need digital ad solutions that deliver,” added Steve Shaw, President of Cox Digital Solutions.

Political advertisers will now have several scalable and customizable options to reach their target audiences. By partnering with Cox Digital Solutions, advertisers can deliver their political message among trusted local media and premium contextually relevant sites in key target markets throughout the U.S. and also across Yahoo! properties.

About Yahoo!
Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

About Cox Digital Solutions
Cox Digital Solutions provides compelling online advertising solutions that connect advertisers with engaged users and publishers with quality brands. As the only company to offer the largest integrated source of premium national reach and local engagement including specialty vertical content and local media sites, Cox Digital Solutions delivers results for advertisers, agencies, and publishers. Cox Digital Solutions, a division of Cox Reps, part of Atlanta-based Cox Media Group, is headquartered in New York, New York. Learn more at www.coxdigitalsolutions.com. ]]> http://www.coxdigitalsolutions.com/news/cox-digital-solutions-partners-with-yahoo-to-provide-political-advertising/feed 0 http://www.coxdigitalsolutions.com/news/redcarpetmedia http://www.coxdigitalsolutions.com/news/redcarpetmedia#comments Mon, 05 Dec 2011 22:41:46 +0000 Cox Digital Solutions http://www.coxdigitalsolutions.com/?p=1688

In addition to reach across their entertainment sites, Cox Digital Solutions has exclusively partnered with ABC-owned OnTheRedCarpet (OTRC), a premium entertainment site reflecting a positive spotlight on style and celebrity. With front row access to premieres, award shows, and special events and a weekly 30-minute TV show and iPad app, OTRC offers advertisers a true multi-screen experience. Some of the opportunities on OTRC available through Cox Digital Solutions’ Red Carpet Media include: newsletter sponsorships, pre-roll video, and iPad app, after party and ballot sponsorships, just to name a few.

“We are excited to partner with Cox Digital Solutions on this new endeavor which will deliver a cohesive experience for advertisers,” said Richard Vedder, Vice President of Digital Sales with the ABC-owned Stations. “We’ve been partnering with Cox Digital Solutions for a long time, so we knew that we were working with a solid partner. Their stellar team will help OTRC get the treatment that it deserves and serve a need in the market for advertising among quality entertainment content.”

Red Carpet Media is the second such venture for Cox Digital Solutions. Earlier this year, the company launched Appetite Media, their food brand reaching over 20 million users (comScore) per month among 400+ food related sites. “Appetite Media has been a huge success for us, providing advertisers with a unique, targeted opportunity,” commented Steve Shaw, President of Cox Digital Solutions. “With our scale in entertainment and the exclusivity and unique content available with OTRC, Red Carpet Media made complete sense as the next extension of our product offering. We are excited about the opportunity and have already seen a great deal of interest.”

By delivering a campaign across Red Carpet Media, advertisers have access to millions of entertainment enthusiasts and the ability to reach them with advertising solutions that have impact and deliver results. From celebrity news, games, and fashion to movies, TV, and music, Red Carpet Media has something for anyone who loves entertainment. Red Carpet Media is a logical fit for entertainment advertisers and also for any marketer interested in reaching an engaged, female audience among quality content.

About Cox Digital Solutions
Cox Digital Solutions provides compelling online advertising solutions that connect advertisers with engaged users and publishers with quality brands. As the only company to offer the largest integrated source of premium national reach and local engagement including specialty vertical content and local media sites, Cox Digital Solutions delivers results for advertisers, agencies, and publishers. Cox Digital Solutions, a division of Cox Reps, part of Atlanta-based Cox Media Group, is headquartered in New York, NY. Learn more at www.coxdigitalsolutions.com. ]]> http://www.coxdigitalsolutions.com/news/redcarpetmedia/feed 0 http://www.coxdigitalsolutions.com/news/privateexchange http://www.coxdigitalsolutions.com/news/privateexchange#comments Tue, 08 Nov 2011 22:03:15 +0000 Cox Digital Solutions http://www.coxdigitalsolutions.com/?p=1675

On the Gourmet Ads Marketplace, marketers, agencies, and demand side platforms can reach household grocery buyers in real time on over 300 food websites including Gourmet Ads owned and operated properties including Recipebridge.com and Tastydays.com. Unlike traditional exchanges, this private exchange will protect publishers’ prices, control, and user data while enabling them to maximize their inventory revenue. The benefit for advertisers is the ability to buy their target audiences from known, quality inventory sources.

“This marketplace will enable our partners to make smarter media buys on a real-time basis and in a trusted environment,” explained Benjamin Christie, Founder and Managing Director of Gourmet Ads. “There is high demand from agency trading desks especially those with food and CPG advertisers to reach the elusive household grocery buyer online both cost effectively and at scale. Our private ad exchange is the solution.”

This announcement comes just after Cox Digital Solutions announced the launch of CDS Connect, a real-time bidding platform helping publisher partners monetize their inventory. CDS Connect is powered by leading RTB provider, AppNexus, and couples well with Cox Digital Solutions’ current platform that gives publishers insight and control over sales planning, ad serving, audience targeting, and analytics.

“We have a history of building successful vertically-based solutions for our partners,” said Luke Edson, SVP of Strategy & Operations at Cox Digital Solutions. “This move signals a strategic step for us leveraging our expertise in building and supporting networks, to now building and supporting private exchanges. Gourmet Ads Marketplace provides a unique opportunity for our clients to reach household decision makers on sites that are trusted and brand safe. The advertisers get to reach their valuable audiences and the publishers make more money. This is a win-win.”

The Gourmet Ads Marketplace will be an ideal fit for large advertisers looking to build awareness and reach an engaged foodie audience on quality sites. In addition to buying directly from the marketplace, advertisers will also be able to layer in data from data service providers enabling more precise targeting and less wasted impressions. Currently, Gourmet Ads Marketplace will only be offering standard media units only. However, high visibility units will continue to be offered through standard buys (non RTB) sold by Cox Digital Solutions.

For more information about the Gourmet Ads Marketplace, visit: www.gourmetads.com/solutions/private-ad-exchange.

About Cox Digital Solutions
Cox Digital Solutions provides compelling online advertising solutions that connect advertisers with engaged users and publishers with quality brands. As the only company to offer the largest integrated source of premium national reach and local engagement including specialty vertical content and local media sites, Cox Digital Solutions delivers results for advertisers, agencies, and publishers. Cox Digital Solutions, a division of CoxReps, part of Atlanta-based Cox Media Group, is headquartered in New York, NY. Learn more at www.coxdigitalsolutions.com.

About Gourmet Ads
Gourmet Ads is a global food advertising network, focusing on branding campaigns for reaching the grocery buyer online. With operations in the U.S.A., U.K., Canada, Australia and New Zealand, Gourmet Ads consists of over 300 cooking websites where consumers are spending time online researching recipes, making meal decisions and developing their grocery shopping lists. Gourmet Ads develops customized advertising solutions from regular IAB units, to portal type solutions such as background skins, roadblocks and interstitials which go beyond the banner. ]]> http://www.coxdigitalsolutions.com/news/privateexchange/feed 0 http://www.coxdigitalsolutions.com/news/cdsconnect http://www.coxdigitalsolutions.com/news/cdsconnect#comments Tue, 25 Oct 2011 22:10:03 +0000 Cox Digital Solutions http://www.coxdigitalsolutions.com/?p=1659

With RTB platforms increasingly being used as a way to achieve greater efficiencies and more advertiser dollars flowing to this channel, the launch of CDS Connect shows Cox Digital Solutions’ commitment to helping its valued publishers maximize revenue. With a keen focus on maintaining control for publishers, Cox Digital Solutions chose to partner with AppNexus because of the transparent controls that the AppNexus platform offers its inventory partners. In addition to sales planning, ad serving, audience targeting, and analytics on the Cox Digital Solutions platform, with CDS Connect powered by AppNexus, publishers will now have full control over when, how, and at what price their inventory can be sold across both premium and RTB. The partnership with AppNexus will also allow advertisers to tap into Cox Digital Solutions’ valuable audiences via RTB.

“We have partnerships with premium local and vertical publishers who have loyal, engaged audiences,” commented Luke Edson, SVP of Strategy & Operations for Cox Digital Solutions. “The launch of CDS Connect and our partnership with AppNexus adds another layer to our already extensive set of monetization offerings for our publishers, enabling them to maximize the value of their audiences while retaining complete control over their brand and business. AppNexus was the clear choice as the global leader in real-time advertising technology, and we look forward to helping our partners unlock increased value through this relationship.”

Cox Digital Solutions brings two distinct inventory sets to market: local media sites and national vertical content sites. Within those two sets, the company has hundreds of partnerships with publishers with whom they are constantly working to improve ad revenue. The company’s dedication to exploring ways to maximize revenue for their partners helps attract more quality publishers, which in turn drives larger scale, higher quality campaigns and audiences, and more inventory for advertisers.

“Cox Digital Solutions has a unique offering in the marketplace, having built relationships with an impressive number of publishers and offering them sophisticated yield management tools.” said Brian O’Kelley, CEO and co-founder of AppNexus. “This partnership builds on Cox Digital Solutions’ success by bringing even more efficiencies to its partners, providing greater controls and increased revenue to publishers and greater reach and more transparency for advertisers.”

About Cox Digital Solutions
Cox Digital Solutions provides compelling online advertising solutions that connect advertisers with engaged users and publishers with quality brands. As the only company to offer the largest integrated source of premium national reach and local engagement including specialty vertical content and local media sites, Cox Digital Solutions delivers results for advertisers, agencies, and publishers. Cox Digital Solutions, a division of CoxReps, part of Atlanta-based Cox Media Group, is headquartered in New York, NY. Learn more at www.coxdigitalsolutions.com. ]]> http://www.coxdigitalsolutions.com/news/cdsconnect/feed 0 http://www.coxdigitalsolutions.com/news/cox-digital-solutions-connects-advertisers-with-engaged-users-who-purchased-9-4b-online http://www.coxdigitalsolutions.com/news/cox-digital-solutions-connects-advertisers-with-engaged-users-who-purchased-9-4b-online#comments Tue, 20 Sep 2011 04:48:40 +0000 Cox Digital Solutions http://www.coxdigitalsolutions.com/?p=1594

This study validates that Cox Digital Solutions connects advertisers with users who are more engaged, in some cases two times more, with the sites that they are visiting. As a result, Cox Digital Solutions’ audience is spending more time with an advertiser’s message thus increasing brand awareness and propensity to buy. In addition, the findings show that users who visit Cox Digital Solutions sites spend almost 50 percent more money online than the average U.S. Internet user.

The study, conducted May – July 2011, looked at the anonymous online behavior of Cox Digital Solutions’ users versus the base comScore audience. The study included Cox Digital Solutions local network, which delivers advertising across local media sites throughout the US, and also their national vertical content network, which is comprised of contextually relevant sites among more than 20 vertical categories. Some compelling highlights from the study include:

Cox Digital Solutions reaches engaged users

• Users within the Cox Digital Solutions local network visit an average of 43 pages per month. This is almost two and a half times the average Internet user of comScore-defined local sites.
• Users within the Cox Digital Solutions local network on average make more than two times as many visits to local sites, an average of nine times per month.
• Appetite Media, Cox Digital Solutions’ food brand, also showed high engagement in the study with 27 pages per visitor, 55 percent more than the average Internet user’s engagement on comScore-defined Food sites.
• Cox Digital Solutions users’ index high for visitation on the following comScore categories: Beauty & Fashion, Politics, Consumer Goods, Retail, Politics, Pharmacy, and News sites.

Cox Digital Solutions reaches active online consumers
During the three-month analysis of Cox Digital Solutions’ audience, users reached by Cox Digital Solutions’ spent over $9.4 billion online, 42% more dollars than the average Internet user.

“What we are bringing to market is unique. We have valuable publisher partnerships with local media sites and vertical content sites both of which attract engaged, loyal users,” said Steve Shaw, President of Cox Digital Solutions. “Now we have the hard data showing the clear benefits of our platform. We are connecting advertisers with their most valuable audiences – those who are spending more time with their brand and who are making online purchases. This is the perfect combination for our advertisers.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. comScore helps its clients better understand, leverage and profit from the rapidly evolving digital marketing landscape by providing data, analytics and on-demand software solutions for the measurement of online ads and audiences, media planning, website analytics, advertising effectiveness, copy-testing, social media, search, video, mobile, cross-media, e-commerce, and a broad variety of emerging forms of digital consumer behavior. comScore services, which now include the product suites of recent acquisitions AdXpose, Nedstat, Nexius XPlore, ARSGroup and Certifica, are used by more than 1,800 clients around the world, including global leaders such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, France Telecom, Financial Times, Fox, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon Services Group, ViaMichelin and Yahoo!.

About Cox Digital Solutions
Cox Digital Solutions provides compelling online advertising solutions that connect advertisers with engaged users and publishers with quality brands. As the only company to offer the largest integrated source of premium national reach and local engagement including specialty vertical content and local media sites, Cox Digital Solutions delivers results for advertisers, agencies, and publishers. Cox Digital Solutions, a division of Cox Reps, part of Atlanta-based Cox Media Group, is headquartered in New York, NY. Learn more at www.coxdigitalsolutions.com. ]]> http://www.coxdigitalsolutions.com/news/cox-digital-solutions-connects-advertisers-with-engaged-users-who-purchased-9-4b-online/feed 0