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Cox Digital Solutions Partners with Gannett to Provide Political Advertising

by Cox Digital Solutions

NEW YORK – July 12, 2012 – Cox Digital Solutions is entering an agreement with Gannett to become the media company’s exclusive national seller of digital political and advocacy advertising for Gannett U.S. Community Publishing and Gannett Broadcasting web sites in advance of the upcoming elections. Gannett joins Yahoo! and The Weather Channel as Cox Digital Solutions’ exclusive political and advocacy advertising partners for the 2012 political season. 

The relationship makes Cox Digital Solutions, reaching 155 million unique users and nearly 70 percent of the total U.S. Internet audience (May 2012 comScore) with their local and national media solutions each month, a unique source of political advertising. Together, Gannett’s U.S. Community Publishing and Gannett Broadcasting reach 24.5 million unique visitors and 11% of the total Internet audience (May 2012 comScore) each month.


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Cox Digital Solutions Expands Political Footprint With The Weather Channel

by Cox Digital Solutions
NEW YORK, New York, and ATLANTA, Georgia, March 26, 2012 – Expanding its political footprint, Cox Digital Solutions, a CoxReps company, has partnered with #1 weather property (comScore), The Weather Channel (TWCC), to become the exclusive seller of political advertising across The Weather Channel’s web property, www.weather.com. With Cox Digital Solutions’ reach among 150+ MM monthly unique users (comScore) onto local media and lifestyle vertical sites and the ability to layer on proprietary congressional targeting, the partnership with The Weather Channel further enables political advertisers to reach their precise voting audience in the markets that are most critical to swaying votes. read more »

Cox Digital Solutions Partners With Yahoo! to Provide Political Advertising

by Cox Digital Solutions
NEW YORK, New York and SUNNYVALE, Calif., January 11, 2012 – Cox Digital Solutions today announced an agreement with Yahoo! Inc. (NASDAQ: YHOO), making Cox Digital Solutions the exclusive national seller of political, issue, and advocacy advertising across Yahoo! properties in advance of the upcoming election year. The partnership, in conjunction with the opening of a Washington DC office and proprietary targeting technology, deemed congressional targeting, position Cox Digital Solutions as the political advertising frontrunner for the 2012 elections. read more »

Cox Digital Solutions Introduces New Entertainment Brand, Red Carpet Media

by Cox Digital Solutions
NEW YORK CITY – December 6, 2011 – Cox Digital Solutions today introduced Red Carpet Media, the company’s new entertainment brand. With hundreds of entertainment sites and over 15 million (comScore) unique users per month, Red Carpet Media will be focused solely on delivering powerful solutions among entertainment content. Red Carpet Media will offer the same transparency, brand safety, and customizable solutions for advertisers, with the added benefit of compelling advertising usually reserved for single site media buys or portals including roadblocks, skinning, video, sponsorships and more. read more »

Cox Digital Solutions and Gourmet Ads Announce Private Ad Exchange

by Cox Digital Solutions
NEW YORK CITY – November 9, 2011 – Cox Digital Solutions and Gourmet Ads are launching a private ad exchange, known as the Gourmet Ads Marketplace. This exchange, running on CDS Connect, Cox Digital Solutions’ real-time bidding (RTB) solution, will give advertisers working with Gourmet Ads access to real-time audience buying across quality food sites. read more »

Cox Digital Solutions Partners With AppNexus To Launch CDS Connect

by Cox Digital Solutions
NEW YORK CITY – October 26, 2011 – Cox Digital Solutions today announced the launch of its real-time bidding (RTB) platform, CDS Connect powered by AppNexus. In partnership with AppNexus, the leading RTB provider, CDS Connect will give Cox Digital Solutions’ publishers access to the growing number of advertisers who are leveraging programmatic buying. Using this platform, Cox Digital Solutions’ publishers will have the ability to monetize their inventory through real-time bidding adding to the arsenal of technology and monetization products that Cox Digital Solutions already offers to their growing base of vertical and premium local publishers. read more »

Cox Digital Solutions Connects Advertisers With Engaged Users Who Purchased $9.4B Online

by Cox Digital Solutions
NEW YORK CITY – September 20, 2011 – The results are in. Cox Digital Solutions is revealing the results of a recent study conducted by comScore on the engagement and online buying behavior of their audience. The findings show that users are spending more time on Cox Digital Solutions’ network of sites and are more active online consumers than the average Internet user. read more »

Cox Digital Solutions Unveils New Food Brand, Appetite Media

by Cox Digital Solutions
NEW YORK CITY – June 28, 2011 – Cox Digital Solutions added to its arsenal today with the launch of its new food brand, Appetite Media. Providing a complement to large online food conglomerates such as FoodNetwork, Cooks.com, and Epicurious, Appetite Media delivers compelling advertising solutions across content rich specialty food sites among over 22 million unique users per month (source: comScore). read more »

Cox Digital Solutions Launches Smart Select™ Customization Tool

by Cox Digital Solutions
NEW YORK CITY – June 7, 2011 – Cox Digital Solutions today announced the launch of its industry-leading Smart Select™ customization tool. Now for the first time, advertisers can use Smart Select™ to deliver custom campaigns targeted across content at scale using Social, Audience, and Relevance Selectors™ to ensure that the right messages are delivered on the right sites. read more »

Cox Cross Media and Adify Join Forces to Form Cox Digital Solutions

by Cox Digital Solutions
NEW YORK CITY – Jan. 11, 2011 – Cox Digital Solutions offers the first complete digital media solution that gives national, regional, and local agencies, advertisers and publishers national scale and local engagement, as well as an MRC-accredited, ad delivery and optimization technology designed to maximize revenue. read more »

Cox Digital Solutions Acquires Internet Broadcasting’s Local Network Business

by Cox Digital Solutions
NEW YORK CITY – Jan. 13, 2011 – Cox Digital Solutions, the market’s first digital media solutions provider for national, regional and local agencies, advertisers and publishers, is making a strategic move to further enhance its foothold in the online advertising industry by acquiring the IB Local Network business and advertising sales group of Internet Broadcasting. This combination creates a company with the scale and resources to deliver industry-leading solutions that address the rapidly growing market. This latest move follows the announcement on Tuesday of the merger of Adify and Cox Cross Media to create Cox Digital Solutions. read more »