Achieve scale in your category and generate incremental revenue for your inventory.
The Cox Digital Solutions Audience Network combines the strength of our media sales team with technology to maximize the value of your inventory.
First, we have recruited and hired the best, brightest, and most eager sales team to help monetize our publishers’ inventory. With a team of 27 in every market in the United States securing campaigns from leading advertisers in all categories including Auto, Travel, Pharma, CPG, and Retail, you can feel confident knowing that your inventory will not go unsold.
Next is where our advanced technology comes into play. We first use a mix of technology and data to identify audiences based on their interests. We then leverage our technology to automatically develop audience segments and then serve ads using geo, demo, contextual, and behavioral targeting. The end result? More relevant advertising, better performance, and greater revenue. Worried about channel conflict? We’ve built our features within our publisher solution that protect against channel conflict including the ability to block certain advertising and also set price minimums. We are always one step ahead!