Improve your online advertising revenue by reaching a broader audience.

The Cox Digital Solutions audience extension solution offers effective ways to extend reach and maximize revenue:

Vertical Ad Networks

This is our end-to-end (E2E) solution that empowers marketers to connect with relevant audiences across a community of local premium news and information websites. We expand our partners’ reach by giving them the ability to recruit 3rd party sites above and beyond their local owned & operated sites, and sell against this broader inventory set.

Cox Digital Solutions provides all of the ad management technology, services, and strategy to help our partners’ launch and operate the network, all under the partner brand.

Our technology platform handles all the ad serving, campaign targeting, optimization, tracking, and reporting. We enable advanced targeting, including contextual, behavioral, demographic and geographic.

Our Publisher Services team handles publisher technical support and publisher payment.

Additional Demand Channels

We also help our partners’ monetize their inventory by giving them access to additional demand channels, including our media sales team and our automated bidding (RTB) platform. Using these tools, our partners’ are able to manage and optimize their demand channels (whether direct-sold, Cox Digital Solutions-sold, or 3rd party sold via RTB) from the Cox Digital Solutions Platform.