NEW YORK CITY – December 6, 2011 – Cox Digital Solutions today introduced Red Carpet Media, the company’s new entertainment brand. With hundreds of entertainment sites and over 15 million (comScore) unique users per month, Red Carpet Media will be focused solely on delivering powerful solutions among entertainment content. Red Carpet Media will offer the same transparency, brand safety, and customizable solutions for advertisers, with the added benefit of compelling advertising usually reserved for single site media buys or portals including roadblocks, skinning, video, sponsorships and more.
In addition to reach across their entertainment sites, Cox Digital Solutions has exclusively partnered with ABC-owned OnTheRedCarpet (OTRC), a premium entertainment site reflecting a positive spotlight on style and celebrity. With front row access to premieres, award shows, and special events and a weekly 30-minute TV show and iPad app, OTRC offers advertisers a true multi-screen experience. Some of the opportunities on OTRC available through Cox Digital Solutions’ Red Carpet Media include: newsletter sponsorships, pre-roll video, and iPad app, after party and ballot sponsorships, just to name a few.
“We are excited to partner with Cox Digital Solutions on this new endeavor which will deliver a cohesive experience for advertisers,” said Richard Vedder, Vice President of Digital Sales with the ABC-owned Stations. “We’ve been partnering with Cox Digital Solutions for a long time, so we knew that we were working with a solid partner. Their stellar team will help OTRC get the treatment that it deserves and serve a need in the market for advertising among quality entertainment content.”
Red Carpet Media is the second such venture for Cox Digital Solutions. Earlier this year, the company launched Appetite Media, their food brand reaching over 20 million users (comScore) per month among 400+ food related sites. “Appetite Media has been a huge success for us, providing advertisers with a unique, targeted opportunity,” commented Steve Shaw, President of Cox Digital Solutions. “With our scale in entertainment and the exclusivity and unique content available with OTRC, Red Carpet Media made complete sense as the next extension of our product offering. We are excited about the opportunity and have already seen a great deal of interest.”
By delivering a campaign across Red Carpet Media, advertisers have access to millions of entertainment enthusiasts and the ability to reach them with advertising solutions that have impact and deliver results. From celebrity news, games, and fashion to movies, TV, and music, Red Carpet Media has something for anyone who loves entertainment. Red Carpet Media is a logical fit for entertainment advertisers and also for any marketer interested in reaching an engaged, female audience among quality content.
About Cox Digital Solutions
Cox Digital Solutions provides compelling online advertising solutions that connect advertisers with engaged users and publishers with quality brands. As the only company to offer the largest integrated source of premium national reach and local engagement including specialty vertical content and local media sites, Cox Digital Solutions delivers results for advertisers, agencies, and publishers. Cox Digital Solutions, a division of Cox Reps, part of Atlanta-based Cox Media Group, is headquartered in New York, NY. Learn more at www.coxdigitalsolutions.com.