Cox Digital Solutions Partners With Yahoo! to Provide Political Advertising
Cox Digital Solutions today announced an agreement with Yahoo! Inc. (NASDAQ: YHOO), making Cox Digital Solutions the exclusive national seller of political, issue, and advocacy advertising across Yahoo! properties in advance of the upcoming election year.
The partnership, in conjunction with the opening of a Washington DC office and proprietary targeting technology, deemed congressional targeting, position Cox Digital Solutions as the political advertising frontrunner for the 2012 elections.
The relationship makes Cox Digital Solutions, reaching 157 million unique users and nearly 70% of the total U.S. Internet audience (December 2011 comScore) with their local and national media solutions each month, a unique source of political advertising. Yahoo!’s media properties are No.1 in 10 categories including Sports, News, and Finance, reaching more people each day than any network, newspaper, or cable channel.
In the U.S., Yahoo! attracts 175 million unique users, reaching 79% of the total U.S. Internet audience (December 2011 comScore). As a selling agent for political, issue, or advocacy advertising that runs across Yahoo!, Cox Digital Solutions offers political advertisers another scalable option for reaching their target audience.
“Yahoo! reaches nearly 90 percent of the nation’s online voting-age adults each month, which means Yahoo! users will ultimately help determine the outcome of the U.S. elections,” said VP of Global Agencies Accounts and Sales at Yahoo!. “We are thrilled to partner with a leader like Cox Digital Solutions and leverage its expertise in political selling with our reach to provide advertisers the voice they need to drive votes.”
Cox Digital Solutions’ partnership with Yahoo! and Washington D.C. expansion coincides with the announcement of its enhanced targeting solution that enables advertisers to target online advertising based on congressional district. This targeting reaches across Cox Digital Solutions’ network of vertical content and local media sites, combining IP mapping with proprietary data, to find users in an advertisers’ exact target congressional district.
As a company with a long political advertising history, these strategic moves signal Cox Digital Solutions’, a division of CoxReps, continued focus on bridging the divide between traditional and online media, blending political expertise with scale, reach, and technology. “Political is and always has been an important aspect of our business and an area in which we excel,” said CoxReps President Jim Monahan.
“The partnership with Yahoo! and our continued focus on technology are big wins not only for
Political advertisers will now have several scalable and customizable options to reach their target audiences. By partnering with Cox Digital Solutions, advertisers can deliver their political message among trusted local media and premium contextually relevant sites in key target markets throughout the U.S. and also across Yahoo! properties.
Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).