Cox Digital Solutions Unveils New Food Brand, Appetite Media
NEW YORK CITY – June 28, 2011 – Cox Digital Solutions added to its arsenal today with the launch of its new food brand, Appetite Media. Providing a complement to large online food conglomerates such as FoodNetwork, Cooks.com, and Epicurious, Appetite Media delivers compelling advertising solutions across content rich specialty food sites among over 22 million unique users per month (source: comScore).
Appetite Media, the largest online food community as ranked by comScore, appeals to a versatile audience from moms, household decision makers, and grocery shoppers to cooking connoisseurs, and global foodies. Appetite Media entices loyal food enthusiasts with not only recipes but entire sites devoted to food-focused content. Users among Appetite Media’s hundreds of expertly chosen food sites are highly engaged, leading to enhanced interaction with advertiser brands.
“Appetite Media brings a compelling offering to the market. We are connecting advertisers with engaged users across our entire portfolio of food sites,” explained Luke Edson, SVP, Strategy & Operations at Cox Digital Solutions. “We have tapped into an opportunity that enables advertisers to reach consumers with unique integrated solutions that build brand awareness.” Edson added that Tori Glendinning has been hired as Senior Director to lead the operation. Glendinning brings to Appetite Media a strong background in strategic advertising solutions having spent 11 years at Gourmet Magazine and held management positions with a number of media publishing companies.
Appetite Media enables advertisers to connect with their food target audience on a deeper level by delivering custom solutions typically only executed with single-publisher buys. In partnership with hundreds of premium food sites and exclusive representation of large food conglomerates such as Gourmet Ads, Appetite Media provides advertisers unique placements and packages – from branded recipes, to custom widgets, sponsorships, skins, roadblocks, larger format units, and more – that appeal to potential advertisers as they seek brand solutions to reach passionate foodies.
“This is beyond vertical networks; we are in the business of building brands,” says Benjamin Christie, founder of Gourmet Ads. “We are integrating solutions that are changing the rules of online advertising. It’s not about banners anymore. It’s your brand showcased in a way that captures user attention and loyalty like never before.”
Appetite Media connects ultimate food lovers with a full menu of content while allowing brands to target the engaged audiences they are seeking. Offering premium publisher solutions at scale, Appetite Media delivers the content, audience, and solutions to satisfy user and advertiser demands.
About Gourmet Ads
Gourmet Ads (www.gourmetads.com) is a global food advertising network, focusing on branding campaigns for reaching the grocery buyer online. With operations in the USA, UK, Canada, Australia and New Zealand, Gourmet Ads consists of over 300 cooking websites where consumers are spending time online researching recipes, making meal decisions and developing their grocery shopping lists. Gourmet Ads develops customized advertising solutions from regular IAB units, to portal type solutions such as background skins, roadblock and interstitials which go beyond the banner.
About Appetite Media
Appetite Media delivers exclusive and compelling ad solutions across a wide portfolio of food sites. As the largest online food community with over 22 MM unique users per month and hundreds of sites, Appetite Media meets the cravings of online advertisers with an integrated network-wide approach to advertising. Appetite Media is owned and operated by Cox Digital Solutions. To learn more about potential opportunities and most up-to-date offerings with Appetite Media, please visit www.appetitemedia.com.