Five Tips to Catalyze Your Business’ Digital Success
All businesses in the modern age need some type of digital presence. Whether that’s starting a blog, creating a Google My Business Page, or sticking to Social Media is up to you. If your business doesn’t have a digital presence someone will create one for you. God only knows what they might say.
We’re going to skip through some of the annoying details of why your business needs to have an online presence. Just know this:
consumers research businesses online before engaging.
Working to control the conversation around your business is essential in helping preserve your business’ reputation. That means addressing negative reviews on sites like Yelp or Glassdoor as well as being responsive on social media. It’s a lot to handle, but we’ve got some tips on how to streamline the process.
Start a Blog
Not a personal blog about what you were thinking of in the shower this morning, or what you ate for breakfast, or how much your pets loved their new toys. People don’t care. The first steps in understanding how and why to start a blog should help understand how to proceed.
Business blogs are about connecting with an audience through interests that are related to your products or services and of interest to consumers. Here’s a list of what business blogs shouldn’t be about:
- Sales & Promotions
- Press Releases & Company News
- Customer Service Concerns
These usually end up on the brainstorm list when most businesses sit down to determine what their blogs should feature. There’s a small percentage of your customers that will be interested in these topics but the majority will pass over them without a second glance. Wasted effort. Here’s a list of topics that should be on your blog.
- Detailed examples and tutorials of how your products are useful.
- Analysis of news that relates to how your product is used.
Detaileddiscussion of topics your customers are interested in.
There are many considerations to make when planning your blog’s content. You want it to be of general interest to as many of your customers as possible but not so general as to not provide value. To get you started, read through this comprehensive guide on how to start a blog by Money Mound. These guys walk you through every step of the process from initial keyword research to finding the best website hosting provider.
Create Social Media Profiles
Social media is a pain in the ass to manage for businesses. Here we aren’t talking about Social Media Marketing (SMM) however: we’re just talking about creating a profile, adding your business info to it, and moving on.
The thing is, these are the first pages that will pop up on Google when someone searches for your business by name. Having correct hours, contact info, and your latest promotions
These profiles won’t drive a lot of traffic to your site. They aren’t going to rank in search engines for anything other than exact matches for your business name. Even then, if your businesses name is generic, it might not be any miracle. The goal here is to make sure people don’t see junk when they search for your business.
Go for the big five if you’re unsure: Facebook, Twitter, Pinterest, Instagram, Google+. Don’t worry about managing these profiles yet. You just want a basic footprint to help others find your website by name.
Create/Claim Your Google My Business (GMB) Page
Google owns the search engine market. Others like Bing, DuckDuckGo, and etc. have a small slice of market share but, for any practical purposes, we do everything with Google in mind.
The first step for any business to ensure proper online indexing is to create a Google My Business page. This ensures that Google knows all about your business, your hours, your website, and other relevant info like what area your business serves. This isn’t as essential for
NOTE: This is not the same thing as creating a Google+ profile or Google+ Brand page.
GMB pages help ensure Google shows proper information in the sidebar of searches for your business, in local searches on maps, and also for attributing ownership to products and service advertisements. It’s the tool you can use to help manage reviews for your business as well.
Knowing how your customers interact with your website is essential. Installing software such as Google Analytics can help you discover your website’s most popular pages, how many visitors it receives per month, and which type of users are worth more for your business. There’s not much you can do by combining services such as Google Analytics and Google Tag Manager. Good news is they’re both free!
Analytics data isn’t the only info you want though. Doing keyword research to understand other interests of your customers is key as well. This type of information can help guide your decisions on whether to develop a new product, create a new content push on your website’s blog, or to refine and optimize what you have already.
Other sources of invaluable data include support tickets, customer questions, and product reviews. Establish a system to aggregate and analyze these data on an ongoing basis. Daily, weekly, monthly, quarterly; whatever makes sense for your business.
Putting Everything Together
These simple tips can help improve your business’ online presence. Consumers will do their research before having anything to do with your business. Unless you’re the only source for a product that has demand you’ll be facing competition. Applying the tips discussed here can help your business establish and maintain the edge it needs to succeed.